by Odato Marketing | Aug 11, 2026 | Uncategorized
“How much space do we need?” is usually the first question a leadership team asks when a move or renovation comes up. It feels like the obvious starting point, but it’s usually not the right one. Square footage is an output, not an input. It comes at the...
by Odato Marketing | Jul 23, 2026 | Uncategorized
The server room needs power, a network connection, and a rack, and those three things don’t belong to the same vendor. The electrician runs the power. The Internet Service Provider provides the connection. The IT vendor installs the rack. Show up out of order...
by Odato Marketing | Jun 11, 2026 | Uncategorized
Most lease negotiations end with a handshake over the rental rate. That’s the figure that gets reported to the board, cited in the press release, and used to benchmark the deal against the market. It feels like the win. But it isn’t the whole story. The...
